Customers or Customer’s or Customers’ (English Grammar Explained)

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Customers is the plural for Customer. Customer’s is the singular possessive form of Customer. Customers’ is the plural possessive form of customers. 

Customers or customer’s or customers’ are all pronounced the same way.

Customers

We use customers when we want to make the word “customer” plural.

So it is:

I have one customer.

I have two customers. 

Customer’s 

Customer’s is the singular possessive form of Customer. We use the possessive form of customer when we want to show that one customer owns something.

This is my best customer’s account.

We need to look after our customer’s marketing plan.

Remember we are talking about only one customer. You can replace customer’s with a name if that makes it easier to understand.

This is John’s account.

We need to look after John’s Marketing plan.

Customers’ 

Customers’ is the plural possessive form of customers. When the noun already ends in “s” and we want to make the word possessive, we need to put the apostrophe after the “s”.

This is the complete fill of all our customers’ performance analytics.

In spoken English, it can be difficult to know whether you are talking about one customer or many customers in the possessive because customer’s and customers’ sound exactly the same.

Is it Customer’s or Customers’ journey?

Customer’s or Customers’ journey can both be correct depending on whether you are talking about one customer’s journey or all of your customers’ journey.

Is it Customer’s or Customers’ request/feedback?

Customer’s request/feedback or customers’ request/feedback might be correct. It depends on if you are talking about one customer or many customers. 

Conor
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